How did you discover your passion for what you do, and what opportunities have helped shape your career?

I’m lucky in that I really fell into my job. However, as I’ve learned more about the value of place and have seen how the work I do impacts people, my passion for place branding has grown. Having a boss who really trusts me and my ideas has played a key role in the trajectory of my career and my love for what I do every day.


Who has been an invaluable mentor for your professional career? What did you learn from them?

My boss, Ryan Short. He has taught me the value of trusting others to do their jobs rather than trying to control it all myself. He has also taught me that business doesn’t have to be all about making money – we have a responsibility to help our communities and take the right (though sometimes unpopular) stance on community issues in addition to being a for-profit business.


How do you make sure you stay connected with your professional network?

I love to network by attending conferences, staying in touch on LinkedIn and being a board member for relevant organizations.


How have friendships helped you professionally? Is there a friend (or Delta Zeta sister) that has been behind you every step of the way on your career journey?

Friendships are so important in all facets of life, especially in your career. As a young woman, it can oftentimes feel daunting — you are constantly asking yourself, “Am I smart enough? Prepared enough? Do I deserve to be here? Do people think I’m stupid?” Having a 24/7 hype team through a solid group of friends can sometimes be the only thing that gets you through your rough days. Most of my close friends today are sisters. I am still especially close with my big sister, Kymbria, and she’s always been there to support me when I am feeling insecure or need a bit of a confidence boost before a big meeting.